Artist Alife is an integrated agency concept for contemporary music culture which fuses skills and competences from electronic music and urban hip hop under one roof. If the philosophies of electronic music culture and hip hop looked extremely contrary just a few years ago, today there is a smooth transition which defines a constant progress of new trends and styles. Artist Alife unites know-how from both - and builds stylistic bridges between those two sub-cultures.
Besides its own booking unit, Artist Alife is focused on talent management and international artist marketing. While Artist Alife guides the professional career of its artists in the field of electronic music, the Artist Alife Urban Unit is taking care of all artists' matters from the urban field. Both units oversee the day-to-day business affairs of their artists, advise and counsel talents concerning professional matters, long-term plans and personal decisions which may affect their career. Besides its own artists, Artist Alife also promotes top international acts and organizes events worldwide.
Artist Alife speaks the language of electronic and urban youth cultures and is therefore able to perform as an authentic intersection between these scenes and the market. Developing design and communication concepts, the Artist Alife Marketing- and Design-Unit additionally offers their partners to benefit from the agency's competences and skills in the field of scene marketing - targeting music interested, fashion-conscious and opinion leader groups.
Artist Alife found its base in Düsseldorf where all the strings of Artist Alife’s international network come together. Artist Alife was founded in 2007 by two partners who are deeply involved in the electronic and urban music scenes - and who have made serious contributions to the development of those scenes: Tom Preuss and Yassine “Dice” Ben Achour. Within a short period of time they have built the Artist Alife family, where every single member contributes its own creative spirit and individual personality to the whole talent pool.
The spirit of Artist Alife lives in every member of the family and is shaped by their diverse influences, personal experiences and multi-cultural backgrounds. But what unites all of these people? Their passion for music and culture!
Since the end of 2008, Artist Alife is presenting its new platform artistalife.com that unites electronic music, urban and street culture at one place. In close collaboration with its artists, the platform is spreading the creative spirit which makes the Artist Alife family so special and unique.